Freelance Writing Advice

Don’t Even Think About Writing Your Next Blog Post Before Asking Yourself These 3 Questions


Can you believe that the word blog wasn’t even coined until the late 1990s? Still, people have been posting their ideas, opinions and factual discoveries using blog-like formats since the early 1980’s. As technology advanced and blogs became more of a public option, the platform has found a diverse range of new applications.

Blogging has become a big deal for businesses lately, and for good reason. Producing quality content is something that many people aren’t capable of, but consuming quality content is on the top of most people’s list of preferred time-wasters. But what does it take to produce quality content that keeps readers hooked?

Aside from deploying excellent grammar and a strong, unique voice, a writer also needs to maintain a certain level of diligence within their writing process. By being strategic in developing your blog posts, you stand to increase reader engagement. In the case of blogs that exist to promote a particular business, you’ll certainly manage to fatten your bottom line.

If you prefer to simply write out what is in your mind, ignore this advice. But if your objective is to get results from your hard work (yes, writing well is work), check out these guidelines for strategizing your next well received blog post.

Why Are You Writing?

If you are writing for pleasure, keep that in mind as you write. The joy you take in producing content will show through your writing as your voice takes form. For those who write to attain certain business goals, it is important that you deeply consider the results you hope to attain and implement tactics that will realistically allow you to achieve them.

Personal blogs may aim to simply get readers to click through to the next post, but for businesses who need to sell products to stay afloat, having a clear-cut objective is key in getting the results you need. By defining these objectives and brainstorming ways you can realize them with compelling content, you set your blog posts that much further ahead of the competition.  

Who Will Be Reading?

The most important part of a blog is the audience it speaks to. If you haven’t already, take the time to define an avatar for your audience. Your avatar is an imaginary guy (or gal) that represents the median set of characteristics within your audience.

The most diligent writers take it to the next level, defining separate personas for individual segments of their audience. This additional tier of dissection not only allows writers to more directly define targets for their writing but also allows them to give specifically detailed information that is more likely to actually help their readers solve real problems.

Knowing your audience allows you to produce content that resonates with readers at a personal level. This increases engagement from their behalf, precluding the achievement of the goals you set out to accomplish through your blog post.

What Has Worked In The Past?

Trends are constantly changing and blogs are no exception to this rule. Before you move forward with another blog post, acknowledge what worked in the last one. Failure is practically the most effective way to learn. Ask yourself:

  • “Have I written about this topic before?”
  • “How did that blog post perform?”
  • “Did my audience find value in that blog post?”
  • “If not, why?”
  • “What can I do differently?”

While you shouldn’t talk yourself out of writing about a topic you are passionate about, it is important not to repeat the same mistakes if you have the option to learn from them. Drawing from past experiences gives you the option of selectively choosing the best tactics for your writing and leaving the least effective behind.
Following these three insights will, over time, allow you to consistently engage your following and produce the results your blog aims to achieve. Take pride in your writing by taking all of the necessary steps to best address the needs of your audience.

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